Let’s be honest here, if you use the internet on a regular basis, chances are you have visited or at least heard of a social networking site such as Facebook, MySpace, or Twitter. Chances are, many of the people you know regularly use these types of websites to keep in contact with each other. In fact, Facebook alone has over 1 billion users. But what makes these types of websites so popular? Why do people prefer one social networking website over another? Here’s why.
Ease Of Navigation
A successful social networking site is one that is easy to navigate. A user wants to be able to do what they want to do, as fast as possible. Think about the old version of MySpace. It was successful for a long time, until the company started needing more money. Ads were threw on the pages, and navigating the site became harder as it became more cluttered. It became harder to distinguish advertisements from real content, thus making the site harder and slower to navigate. When Facebook came out it was quite the opposite. It was plain and easy to use, which was a major factor causing people to switch over to it. Had MySpace been as clean and easy to navigate as Facebook was at the time, Facebook might not have been so successful.
A new social networking site without any unique features will never be successful. The market is way too competitive to convince people to join a new social networking site if it offers nothing unique. For example, Google+ has its video calling feature called hangouts, while its competitors have nothing similar to this. People needing this feature will join Google+, because this feature is unique to that specific site. If other social networking sites also had this feature, perhaps not as many new people would be joining Google+.
Perhaps the most important factor of all is the popularity of the social networking site. People use social networking sites to socialize with their friends and family, plain and simple. If their friends and family aren’t on these social networking websites, what’s the point of signing up? There isn’t one. And this is why it’s so hard for new social networking sites to become successful. This is why Google can put over 500 million dollars into Google+ and still not win over Facebook users. Signing up for a social networking site without people to connect with on it is like trying to have a conversation with a wall. It’s pointless.
What do you look for in a social networking site?