Even though it is online, making a website is still a business. You still need to think like a business person, and having basic business knowledge helps. However, you don’t need to have taken any classes on business in order to be successful online. With that being said, it’s important to know the differences between online and offline business. Here are some key differences.
You Have To Be Able To Write
Unlike offline businesses, where interactions are face to face, and conversation is through talking, all online business is done through writing. It is important to be able to spell correctly and use correct grammar when making a website. If you are having problems writing in your target language, hiring an editor is always an option. It is also important to be able to give your own voice and creativity to your writing. If people can not understand what you are trying to say, they will leave your site, which you don’t want. On the other hand, if your writing is stale, and lacks creativity, readers may get bored and leave your site.
This is where online business has the upper hand. Unlike an offline business, your website will never gather dirt, or appear less presentable. You will also never have to repair broken pieces such as lights, walls, or carpet like you may have to do in an offline business. Sure, you may have the rare server issue, but if you build your website through a reliable web host such as HostGator or Site Build It!, these occurences will be very rare and will usually be sorted out on their own. (More will be explained on this subject later.)
There is a cost to both online and offline business, but the cost is much less with an online business. Typically, the only money you will be required to pay is approximately $12 a year for a domain name, and approximately $5 a month for a web host. (Again, this will be explained later.) You don’t have to spend thousands of dollars building a physical store for people to walk into, you don’t have to spend money paying bills for your store, and you don’t have to spend hundreds of dollars a month hiring staff to help run your store. Instead of spending thousands of dollars on an offline business, spending $100 a year for an online business sounds much more appealing.
Most offline businesses are not open 24 hours a day. All their money comes in during specified work hours, and the rest of the time, they are not generating any revenue.
In an online business you make money around the clock. Your website is online for anyone to view and visit any time of the day. You are able to make money while sleeping, driving, or at school. No matter where you are, once you have an established website, you will make money. That my friend, is one of the most wonderful things about making money online. However, it takes time and effort to get to that point first, and it is important to understand that.